Mallory Lawrence is a second-year student at Grand Valley State University’s College of Business, where she is pursuing a degree in Marketing (B.B.A.) along with an Applied Data Analytics Certification. She was accepted into the Frederik Meijer Honors College and the recipient of the Laker Scholarship; both are recognition of her academic standing and motivation. In her studies, Mallory is focused on communications, business law, accounting, and interpreting, using, and applying data and statistics in the workplace. Her interest in applied data analytics stems from her interest in how data is changing the way the world works, allowing instantaneous and seamless communications, that drive market demands and influence every aspect of a business.